Campaign
/
Motion Design
/
Art Direction
Tchibo Aromatico
(
3
)
/ About the project
To support the launch of Tchibo Aromatico, we developed a motion-based digital campaign that translated the product’s essence into a captivating visual experience.
The campaign was anchored by an animated key visual used across all digital placements — from social media to display ads. By combining premium design with vibrant movement, the campaign introduced Aromatico as a flavorful, distinctive choice for coffee lovers seeking a little taste of Italy in their daily routine.
Rolled out across various digital touchpoints, the campaign aimed to build brand awareness and highlight Tchibo Aromatico as the perfect blend for those who appreciate bold, Italian-style coffee moments.
/ Concept
The creative concept was rooted in bringing Italian-inspired coffee culture to life through motion. At the center of the campaign stood a bold, animated key visual — crafted to reflect the premium quality and intense flavor of the Aromatico Classico & Intenso blend.
Rich textures, warm tones, and fluid transitions echoed the depth and richness of a strong espresso, while the visual language drew from traditional Italian coffee aesthetics — reinterpreted with a modern edge. Every motion element was designed to evoke the sensory pleasure of enjoying a full-bodied, aromatic coffee.
/ Credits
Tchibo
Bastian Zimmermann
Bastian Zimmermann
/ Year
OTHER
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