Campaign
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Motion Design
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Tchibo Core Range
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2
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/ About the project
To increase awareness of Tchibo’s Core Range — Caffè Crema and Espresso — we developed a digital campaign that put the spotlight on the brand’s deep-rooted coffee expertise and the individual preferences of its consumers.
The goal was to position Tchibo as the go-to choice for coffee lovers in Germany by showcasing its commitment to quality and variety. The campaign was rolled out across social and digital platforms to strengthen brand recognition and foster an emotional connection with the audience.
At the heart of the project was a visually rich online spot that captured personal and relatable coffee moments — from the first cup in the morning to shared breaks with friends. The product was presented naturally within these scenes, creating a warm, real-life atmosphere.
/ Concept
The creative concept centered on a clear and powerful message:
“Wenn Kaffee, dann genau so, wie ihr ihn mögt. Wenn Kaffee, dann Tchibo.”
This line encapsulates the idea that Tchibo has the right coffee for every taste — crafted with expertise, care, and a deep understanding of what people love.
The campaign celebrates the diversity of modern coffee culture. Whether mild or strong, black or with milk — everyone has their own perfect cup. Our goal was to reflect this variety authentically, using warm visuals, dynamic editing, and natural performances to bring the brand promise to life: expertise meets everyday taste.
/ Credits
Tchibo
Bastian Zimmermann
Bastian Zimmermann
/ Year
OTHER
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